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By 1995, SPEECH and community women in our working region joined hands to promoteNanayam Groups. Nanayam in Tamil has two meanings, “Coin” and “Dignity”.As well as taking up savings and credit activities, the Nanayam groups took up issues such as violence against women, exploitation by money lenders, and dowry harassment. They moved forward with concreteactionssuch as theircollective marketing strategy.
The women launched Nanayam Credit Cards so that their members could purchase items at low cost and could access credit at any time. They opened a Nanayam Shop at Tiruchuli to sell essential items. It increased women’s purchasing power and reduced bondage to themoney lenders. The members now prefer to educate their boys and girls in good schools, support their higher education and get their girl children married at an appropriate age.